Strategic Advisor

Jan. 2020 – Current

Public Relations Consultant engaging national clientele informing them of issues and hidden agendas. Also included media relations, social media and website development, for five non-profit organizations. Identified client needs through market research and analysis. Negotiated favorable terms with external partners, contributing to increased profitability and stronger partnerships.

Additional responsibilities include:
-Conducted market research to identify new growth opportunities.

-Communicate complex concepts clearly through visual aids, presentations, and written materials.
-Facilitated workshops focused on strategy development and implementation.

Director of Communications & Outreach

Dec. 2015 – Jan. 2020

Develop and implement comprehensive social media strategies aligned with organizational goals, resulting in increased brand visibility and engagement. Led the conceptualization and creation of compelling and shareable content across multiple platforms, ensuring a consistent brand voice and messaging.

Campaigns:

#WESAIDENOUGH

WOMEN'S MARCH BLACK (CO-FOUNDER OF WMBLAC)
BUILD.BLACK./SACRAMENTO KINGS
50 WOMEN CAN TAKE THE LEAD
WOMEN'S MARCH SACRAMENTO
CHEYENNE RIVER SIOUX TRIBE (STANDING ROCK)
WHEN WE RISE (ABC)

DEBRA LUCERO SUPERVISOR DISTRICT 2

NOAH PHILLIPS FOR SACRAMENTO DISTRICT ATTORNEY
TAMIKA L'ECLUSE FOR SACRAMENTO CITY COUNCIL

Field & Digital Organizer

Dec. 2019 – Mar. 2020

Collaborated cross-functionally with marketing, PR, and teams to align social media strategies with broader organizational objectives and campaigns. Developed and implemented numerous data-driven initiatives, resulting in a 20% improvement in satisfaction scores and an increase of 45% growth in BIPOC communities.

Adapted swiftly to unforeseen circumstances during events, implementing contingency plans that minimized disruptions to attendees experience. Managed a team of 20 volunteer representatives on effective communication with the public. Established positive relationships with key political stakeholders, and increased voter satisfaction by 30%. By the end of campaign run 2020, over 200,000 likes on FB and over 500,000 followers on X.

Social Media Specialist

Jan. 2013 – Nov. 2015

Conceptualized, designed and managed editorial content for SCC Ambassador website material. Kept up-to-date on educational trends and emerging topics to ensure the relevancy of published materials. Tracked metrics of social media accounts, including FB and X, optimized university objectives, and achieved up to 54% engagement, resulting in organic growth of engagement per month. Assisted in the organization of new student media and other special events.

Additional achievements

-Developed school-wide strategy; set expectations and instituted blog and multi-platform strategic procedures.

-Produced ten educational videos focusing on productivity tips for students in the areas of social media, job/technology trends and career advice on YouTube.

Co-chair/Board Member

Jan. 2018 – Current

The American Civil Liberties Union (ACLU) of Sacramento County is a volunteer-run chapter of the ACLU of Northern California (ACLU-NC) affiliate. The chapter works to preserve and guarantee the protection of the Constitution's Bill of Rights. I am the co-chair of the communications and partnership committee and member of the ACLU Speakers Bureau.

Partnerships:

ASSEMBLY MEMBER SHIRLEY WEBER AB392 - USE OF FORCE

PHIL SERNA AB1185 - POLICE OVERSIGHT BILL

MARCH FOR OUR LIVES

THE FUTURE COALITION

PANT SUIT NATION

ROCK THE VOTE

Associate of Arts and Sciences (AAS) Business & Marketing

Audio Engineer & Sound Design

Activities: Phi Theta Kappa, Tutor, Math Club

Bachelors (BA) Metaphysical Science

Healing, Soung & Energy Medicine

Activities: Social Justice, Spiritual Advocacy