EXPERIENCE
ACTIVISM ARTICULATED
Be A Voice, Not An Echo
Operational Specialist
2018 – 2022
Develop and implement comprehensive social media strategies aligned with organizational goals, resulting in increased brand visibility and engagement. Led the conceptualization and creation of compelling and shareable content across multiple platforms, ensuring a consistent brand voice and messaging.
WOMEN'S MARCH BLACK (CO-FOUNDER OF WMBLAC)
NATIONAL ORGANIZATION OF WOMEN
SIERRA HEALTH FOUNDATION
NAACPACLU
BLACK CHILD LEGACY
BUILD.BLACK./SACRAMENTO KINGS
50 WOMEN CAN TAKE THE LEAD
TRANS LIFELINE
WOMEN'S MARCH SACRAMENTO
INDIVISIBLE
CHEYENNE RIVER SIOUX TRIBE (STANDING ROCK)
WHEN WE RISE (ABC)
Political Campaigns:
DEBRA LUCERO SUPERVISOR DISTRICT 2
NOAH PHILLIPS FOR SACRAMENTO DISTRICT ATTORNEY
TAMIKA L'ECLUSE FOR SACRAMENTO CITY COUNCIL
MIKE BLOOMBERG 2020 PRESIDENTIAL CAMPAIGN
Beat Donald Trump
Social Media_Political Field Organizer
Dec 2019 – March 2020
Collaborated cross-functionally with marketing, PR, and teams to align social media strategies with broader organizational objectives and campaigns. Developed and implemented numerous data-driven initiatives, resulting in a 20% improvement in satisfaction scores and an increase of 45% growth in BIPOC communities.
EPOCH EDUCATION
Training The World For Diversity
Social Media Manager_Digital Strategy
April 2019 – December 2019 (Contract)
Responsibilities included planning, developing, executing, prioritizing, and coordinating the overall website and social media strategy as an integral part of Epoch Education’s digital marketing functions. Assist in the creation of system-wide communication procedures and apply sound information and architecture techniques to support findability and usability with a mobile-first approach to create a positive user experience.
Additional responsibilities include:
- Constructing and executing organization initiatives.
- Guide and mediate digital communication actions with respect to organizational priorities and governance concerns.
- Monitor and analyze SEO reports.
- Act as a brand ambassador for the organization via media.
SACRAMENTO CITY COLLEGE
Education First
Social Media Manager_ Strategy
Jan 2013 – Nov 2015
Responsibilities included the design, implementation, and maintenance of all social communication campaigns. Monitoring & scheduling material for all social media platforms. Developed and produced the campus blog, monthly newsletter, and promotional audio/videos for student services. Created procedure for archiving all digital content, maintenance of website and blog, and basic SEO monitoring.
Achievements
- Developed school-wide strategy; set expectations and instituted blog and multi-platform strategic procedures.
- Produced ten educational videos focusing on productivity tips for students in the areas of social media, job/technology trends and career advice on YouTube.
- Increased Google+ web page viewers by 32% in the first year.
- Increased Pinterest shares by 25%.
- Increased re-tweets and Twitter engagement by over 50%.
ACLU SACRAMENTO CHAPTER
Because Freedom Can't Protect Itself
Board Member
Jan 2018 – Present
The American Civil Liberties Union (ACLU) of Sacramento County is a volunteer-run chapter of the ACLU of Northern California (ACLU-NC) affiliate. The chapter works to preserve and guarantee the protection of the Constitution's Bill of Rights. I am the co-chair of the communications and partnership committee and member of the ACLU Speakers Bureau.
Recent Partnerships Include:ASSEMBLY MEMBER SHIRLEY WEBER AB392 - USE OF FORCE
PHIL SERNA AB1185 - POLICE OVERSIGHT BILL
MARCH FOR OUR LIVES
THE FUTURE COALITION
PANT SUIT NATION
ROCK THE VOTE
EDUCATION
Sacramento City College
Associate of Arts and Sciences (AAS) Business & Marketing
Audio Engineer & Sound Design
Activities: Phi Theta Kappa, Tutor, Math Club.
Identify your problems but give your power and energy to solutions.
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